[Focus] analysis of the development of LED lighting market in China, Japan and Vietnam

After many years of popularization and application, LED lighting has become the mainstream of lighting application market. With the rapid increase in recent years of market penetration, 2016 LED lighting product prices slowed down, at the same time, some analysts pointed out that the anti market growth momentum began to slow down, showing global demand Lengrebujun phenomenon.

According to 2016-2021 years of China LED lighting industry market demand and investment advisory report shows that, with the continuous development of the LED industry, the number of LED enterprises also showed a rapid increase. China, Taiwan and South Korea, which are located in the middle and lower reaches of Japan, the United States, Europe and the industrial chain, are gradually shifting to emerging markets with lower manufacturing costs. In view of the new American president Trump came to power, the industry generally believe that in 2017 the United States market uncertainty increases, emerging markets such as Southeast Asia, the Middle East and other places with growth potential, is expected to become a a hotly contested spot......

Below, we will focus on the Asian region, focusing on understanding China, Japan, Vietnam, the LED lighting market overview of the status quo, for reference.

China: exports decline, interior is still the mainstream

In the past 2016, the global accelerated elimination of incandescent lamps, LED has become the mainstream lighting source. Among them, China's domestic LED lighting products output of about 8 billion, an increase of 33%; domestic sales of about 3 billion 800 million, an increase of 35%. LED lighting products domestic market penetration (LED lighting products, domestic sales / lighting products domestic total sales volume) reached 42%, an increase of 10 percentage points over 2015.

In the lighting exports, after years of rapid growth, in 2016, China's LED lighting products exports began to decline. In the first 11 months of 2016, the accumulative total export value of LED lighting products was close to 9 billion 400 million US dollars, down 2.4% compared with the same period of 2015. The total export value in 2016 is expected to be about $10 billion 500 million.

China's major export markets in LED key areas in 2016 1-11

Throughout 2016 January, -11 months, the European Union, the United States, Japan, the ASEAN countries, the BRIC countries and the Middle East countries are the main markets for China's LED lighting products export, but the market is uneven, and the growth is different. The United States market slowdown, market share was 17%, compared with the same period of 2015 expanded 4 percentage points; the growth rate was 23%; the rapid rise of the Middle East market, the highest growth rate of 27%, the market share of 7%, compared with the same period last year increased by 2 percentage points. At the same time, the Russian market fell sharply; the market share of BRIC countries shrank from 7% in the same period of 2015 to 6%; Japan's exports fell sharply, down by 17% compared with the same period in 2015.

Indoor lighting is still the mainstream product exports, the domestic LED lighting products in 2016, bulb exports ranked first, followed by the lamp, lamp and decorative lamp. Several major products (lamps, lamp, lamp and lamp) market share is gradually narrowing, the lights down 11.99%, lamp is reduced by 28.98%, and the decorative lamp, lamp, lamp and other plane of rapid growth, with an increase of nearly 120% plane lamp.

According to the relevant data show that at the beginning of 2012 to the end of October 2016 4 years, LED lighting products export average price has dropped by 87.6%. From January 2016 to October, the average price of LED lighting products dropped by more than 20%. In 2016, exports of the top ten manufacturers of the concentration is 11%, with basically the same as in 2015, a slight change in the first ten rows of enterprises and ranking.

Japan: the market is relatively closed, the highest penetration rate

Japan's local lighting manufacturing industry developed, the industry chain complete, advanced manufacturing technology. In the upstream industry chain, there are five famous chip manufacturers two located in Tokushima County, located in Aichi Nichia and TOYOTA synthesis; in addition, Ishida and Rohm semiconductor is dedicated LED chip development, Toshiba electronics has been through the purchase of Bridgelux's patented technology in the silicon substrate; MOCVD equipment manufacturers have the sun on the extension of graphite containing acid; toyotanso and carbon manufacturers with the East China sea.

CITIZEN and SHARP are in packaging, packaging materials, Shin Etsu chemical, and KYOCERA ceramic package. Downstream application vendors in addition to Matsushita, Toshiba, Hitachi, and also includes a light source, SHARP, MITSUBISHI and so on, is known as the HID Iwasaki electrical experts, as well as the bright younger generation iRIS; lamps, Endo, Koizumi, mountains and other characteristics; special lighting field, Koito light leader, Stanley is described as a versatile however, the authentic LED Niuwei motor known as the originator of filament lamp. OLED, Matsushita, MITSUBISHI chemical, chemical, Sumitomo, Konica Minolta and Idemitsu in the forefront of the clock.

Japan has a small territory, a large population density, and a shortage of natural resources. But the local manufacturing sector is highly developed. It is the most developed country in Asia and the third largest economy in the world. It is understood that the 2011 earthquake caused nuclear leak to Japanese people's energy consumption concept had a disruptive change, that nuclear power is no longer a sleep without any anxiety, the urgent need for energy-saving lighting for the emerging LED lighting has been useless, which ushered in the rapid development of LED industry.

From the beginning of 2011, LED replacement products to the rapid growth, more than half of the country less than three years has occupied the lighting market; while LED has such advantages but also has the characteristics of long life, it can be concluded that the end of 2013, to replace the product market rapidly approaching saturation, the market potential will start to LED integrated lighting direction. Japan lighting industry plan, in 2020, the Japanese lighting market will be 100% sales of LED products; to 2030,